Mark Henson: Hi I’m Mark Henson, the founder of Sparkspace in Columbus, Ohio. This is Jason Barger. Author of “Step Back from the Baggage Claim.” And, today we are talking about creativity. And, Jason, Jason’s got the best uh, metaphor I’ve ever heard of, of what it means to be innovative. What it means to be creative. And, you talk about turning the ketchup bottle upside down right?
Jason: Yeah, it. Absolutely, well often times when anybody’s talking about creativity or how organizations are. You know, we think of creativity as this big thing, that you’ve gotta have this huge idea. And often times, as you know, we have talked a lot. I think it’s the small things. The small little ideas that really are the most creative things I remember when I was growing up there was this glass Heinz 57 bottles.
Mark Henson: The ones that you gotta beat on the side? And get the ketchup out. Do it just the right way.
Jason: Yeah. Yeah. They were on every table in every restaurant everywhere. But, everybody had their own method of how you get the ketchup out. You either, you have to hit the back of the bottle real hard and it was always a pain to get the ketchup out.
Mark Henson: Especially when you get to that, last little bit in the bottom and it’s kinda stuck there.
Jason: It never comes out so, you either, you have this method. You had some people that subscribed to that little, like there was that little sweet spot on the bottle. That little, right there on the 57.
Mark Henson: Yeah.
Jason: A lot of people had that. Yeah, you gotta hit that. Other people would turn it sideways and take a knife in. Then they, the ketchup would come out. Well, this is the reason I find this interesting. I wonder why it took so long for somebody, and, I would like to think it was in a real creative space. Like, you are in here at Sparkspace. The smoke in the room and all these executives were there and. But, probably in, in reality, it was probably in term in a room and somebody just said, hey, I got an idea, why don’t we just turn the ketchup bottle upside down and let gravity work? And so now, no bottles are glass anymore, but now you can see these wonderful bottles with the bottom oriented towards the bottom of the bottle. So, it just flows out nice and easily.
Mark Henson: Yeah it’s beautiful and it lasts 100 years.
Jason: And, the point is that, every single organization in the world right now and every leadership team everywhere, there are little examples uh, that are we even to ask the question that what does it mean for us even if we make a small adjustment and turn the ketchup bottle upside down in our organization. How would we do it differently?
Mark Henson: Yeah, and you know, people are always asking me uh, because of what I do they imagine that I am so creative.
Jason: You are. You are.
Mark Henson: And, so why are you so creative? How do you keep up with all of these ideas? And, really, I think I don’t think I am really any more creative than anyone else. I think I just look around more.
Jason: Yeah.
Mark Henson: I look at things like, ketchup bottles and I turn them upside down and I, I give it a shot and see. Um, so it’s that idea of just sort of constantly being on the lookout.
Jason: Yeah.
Mark Henson: That I think that makes a big difference for one of those little things like you said that we could change that could actually turn everything upside down for us. It’s the tiny things that make a big difference.
Jason: Yeah.
Mark Henson: So, if you had just one piece of advise cause, you know that people ask me, how can I be more creative? What is one thing that you can tell me to be more creative?
Jason: I think what I would say is get out of your routine. That all of us act in our own routines and often times in our personal lives and our organizations we stay within the same boundaries? And, what I often encourage people to do is to just try something different. Dwell on possibilities for a little while. I know a story I tell in my book. I was getting dressed for a meeting one morning and my son Willy’s three years old at the time. He comes walking up to me as he is watching me get dressed. And, he looks at me and he says, “why don’t you put your shoes on before your pants?” And, I looked at the little guy and I was like “well, you idiot, you don’t put You can’t put your shoes on before your pants because, then your pants wouldn’t fit and it just. That is just not the way that it works.” And, he looked up at me with these giant blue eyes and he said “just try.” And, so I looked at him, I was late for a meeting but, I figured I would slow down and be attendant to the little guy. So, and I figured it was also a teachable moment. So, I take off my pants, I put on my shoes. I go to put my pants on. I look at him right in the eyes just to make my point. And sure enough, my pants slip on right over the top of my shoes and his giant blue eyes looks at me and he says “see, I was right.” So, I often tell people that we have to get out of our routines. We have to be willing to just try.
Mark Henson: Yep.
Jason: And, it’s in those small moments, if we’re willing to just try to do things slightly differently that that’s when creativity and innovation arises
Mark Henson: Thank you for not demonstrating that by the way and taking your pants off again. It is always a plus when we’re on video.
Jason: You’re welcome.
Mark Henson: Step Back from the Baggage Claim is Jason’s workshop where he talks about stepping back, being more creative, getting more out of what you want in your life and your business. And, we do programs here at Sparkspace as well, that can help jazz up your creativity and get you thinking differently. Not to mention, our pretty darn cool creative space here is helpful for that too. You can find out more about Jason and how he can help you with creativity at Step Back from the Baggage Claim dot com. You can find out more about Sparkspace and how to get your team off site to think more creatively together and as individuals as well, at Sparkspace dot com. So, get out there. Be more creative Take that road, let’s travel. Try something . Any other metaphors you wanna throw out there?
Jason: I think that’s good.
Mark Henson: Alright.

My name is Sam Vaknin. I am the author of “Malignant Self-Love: Narcissism Revisited.” Personality assessment is perhaps more of an art form than a science. In an attempt to erect and standardize as possible. Generations of clinicians came up with psychological tests and structured interviews. These are administered under similar conditions. They use identical stimuli to elicited information from respondents. This way, any disparity in the response of respondents can be easily contributed to the inner securities of their personalities and not to any flaws in the tests themselves. Most test restrict the material permitted us. Consider possibly the Minnesota multi crazy personality inventory. The MPI Two. The true or false are the only allowed reactions to questions in the interview. Scoring and keying the results is also an ultimate process wherein. The all-true responses get one or more points or one or more scales All false responses get no points at all. So, these processes are alliterated. This ultimately limit’s the physician the limitation of the tests results. Admittedly, the practitioner is more important than data given. Summing it up. Inevitably, bias human input cannot be avoided and is not avoided or ultimately given the acknowledgement of processing and evaluation. But, these effects are somehow reigned in by the systematic and imposture nature of the lying instruments of the psychological tests. Still, rather than rely on the one questionnaire of this interpretation, most practitioners adhere to same subjects a battery of tests and structured interviews. These often vary in important aspects. There response from us. The stimulating volts, procedures of administration that is recording this technology.
Moreover, they establish a test reliability. Many of those manifestations are administered repeatedly over time to the same clients. If the interpreted results are more or less the same, the test is said to be reliable. The outcomes of various tests must fit in with each other. Put together they must provide a consistent and coherent picture. If one test uses readings that constantly at odds with the conclusions of other tests or interviews, this test may not be perfect. In other words, it may not be measuring what it claims to be measuring. Now, if the test was creating great curiosity, must conform to this course of tests which show the feelings or perplexity to present a socially desirable and benefit of the heart.
These elements must fit together. Generosity, reluctance to any failings and inflated self-image for self. For self. If the test is positively related to irrelevant or sexually indegred entries. Such as, intelligence let’s just say, or depression It doesn’t render its values. There is something wrong with it.
Most tests are either objective or projective. The psychologist George Kelly offered this definition of this in an article in 1958 titled, “Mans Construction of His Alternatives” It’s included in his book, the assessment of human motives. It says, when the subject is asked to guess what the examiner is thinking, we call it an objectivist When the examiner tries to guess what the subject is thinking, we call it a projective device. The corangle of objectiveness is computerized. Examples of such standardized instruments include EIP Two, the callfoleus, psychological inventory, the CPI, and clinical multi-actual inventory in its second edition.
Of course, a human finally learns the meaning of the dateline given by these questionnaires. It normally depends on the knowledge, training and experience skills. Natural gifts, or the service or the physician that administered to this.
Projective tests are for instructions and thus, a lot more vigorous. As L.K. Fark served in the 1939 article titled “projective methods for the personality” the patients responses to such tests are projections of his way of seeing life. His meanings, significances, patterns and especially his feelings. In projective tests, the response is a lot of restraint and squandering is done exclusively by humans and one’s judgment. And thus, of course, bias.
Can clinicians really agree on the same interpretation. Often use competitive methods of scoring using desperate results. A diagnostician personality comes into common play in tests. The best know of these so called tests is the [inaudible 05:24]. And, the following series of videos we will discuss eight very important psychological tests structured interviews. Stay with us and keep watching.

Bill McNeal: Thus, we understand the governor’s focus on having students career and college ready. We understand the premise behind race to the top and his focus on effective teachers and school leaders and the use of data in improving low performing schools and appropriate curriculum standards and assessment. So, if we are preparing students for jobs that don’t yet exist and technologies that have to be invented in order to solve problems we don’t know are problems yet, how do we prepare them? President Obama, February 2010, said because economic progress and educational achievement go hand in hand, educating every American student to graduate prepared for college, and success in a new work force is a national imperative.

Meeting this challenge requires that states can perfect a level of teaching and learning needed for students to graduate ready for success in college and careers. In fact, he said in his State of the Union message, we need a Sputnik moment. So, I turn to my two state panelists. We scoured the countryside seeing if we could find people who had all the answers, and we found them. And the presence of Leslie Winner, who is executive director for Z. Smith Reynolds Foundation and Dale Whitworth, who is controller and Senior Vice President of Golden Corral. And I put together a couple of questions for them. And, by the way, if there’s enough time, if someone has a burning question, we might let you ask it. Here are the questions. What is the value and role of K-12 public education? And the second part of it is how do we generate support for our plan to reform public schools? So, I’m going to start with you, Leslie.

Leslie: So I’m just going to that first question now, right?

Bill McNeal: Sure.

Leslie: Okay. So, I would say that when we in this room, uh, we education thought leaders and, um, education practitioners think about the purpose of public education these days, we tend to think of it as we need a strong public education system to transform and revitalize the economy of the state. But when people who study these kinds of things look at what the public thinks is the purpose of public education, almost exclusively and almost uniformly, the public thinks of about education in terms of its individual benefit for individual kids, not in terms of its collective benefit. So, the public thinks of public education as the way that my kid or my grandkid or my neighbor’s kid is gonna have a chance to get ahead in life. This very individual benefit of public education. And I think that if you think of the purpose of education as having this almost exclusively individual benefit, with parents in a kind of a consumer role, that leads to a very different kind of policy towards this as you might make. So thinking about that, I decided that I needed to try to understand, and I’m going to share with you a little of what I’ve learned about why is it in, that we in this state have consistently invested in public education, and why do we continue to do that?

And there really are four public collective reasons for public education. One goes back to Thomas Jefferson, who understood that without a well-educated citizenry, you could not sustain democracy. So, early inputs from Thomas Jefferson say if you’re worried about democracy, the answer to that is to educate the public. The, the second reason goes back, that I’ve got, goes back to the early eighteen hundreds, when they understood that you needed education to produce good citizens and to, uh, maintain the social order. Now, the social order they wanted to maintain is not one that many of us believe in, but it was a focus on a communal good of a strong community that, that they were focused on. It wasn’t till the late eighteen hundreds, when the South was trying to move out of this pre-war Agrarian economy into a manufacturing economy, that they thought of public education as necessary to produce the workers and leaders for a manufacturing and commercial economy. And then later, in about the beginning of the 20th century, as the South was clearly lagging behind.

Nate: Hi everybody it’s Nate here with uh, with Patty. And, we just picked Patty up and gave her a ride home. Pinto’s here too with us and Slush is filming. And, Patty uh, that she does work with conscious communication. I asked if she would share just a little bit about what she does and what that is and she agreed. So, here’s Patty.
Patty: Great. Well, I’ve been in the personal development coaching field for over 25 years and um, recently I got certified in the last two years, I got certified by a guy named Robert Stevens. And, the conscious language.
Nate: I’ve heard of this guy Yeah.
Patty: And, was very, I met him and was very attracted to his work and became a certified instructor and I have been teaching conscious language for about a year. I’ve been teaching various forms of effective speaking uh, for a long time. Specifically, in the leadership area.
Nate: Awesome.
Patty: What differentiates leaders that seem to produce extraordinary results. And, what are the, what are the noticeable differences and um, and then Bob took it to the next level. Um, and one of the thing, you know, a lot of people go through life complaining.
Nate: Um hm.
Film person: Um hm.
Patty: So, when you’re putting out your complaints you’re really not really putting in actions that will, that will not fulfill.
Nate: Absolutely.
Patty: Bring forth, fulfill what your highest desires are.
Nate: I call it prayen for what you don’t want.
Patty: Hey, that’s good.
Nate: Yeah
Patty: That’s great. In fact, there is a scriptures in the Christian bible that says um, “pray without ceasing.” So, if we took that literally it would be speak your highest outcomes you know, all the time as appropriate.
Nate: Um hm.
Patty: You know, that we are constantly presenting within ourselves and to those we need where our highest outcomes are.
Nate: Um hm. Absolutely.
Patty: So, just like you did him, you would be a caretaker in a fabulous location. And um, so, and for me, I’m um, I’m bring forth a patron to um, providing Investment Capital to provide a documentary called transcending ego.
Nate: Awesome. Awesome.
Patty: And um, ego not being good or bad. But, just ego being a language structure of separation.
Nate: Um hm.
Patty: So, that’s what conscious language is We’ve all been born into a language system of separation and duality.
Nate: Yes. Yes we have.
Patty: And, that separates us from our outer world, if you will. Even just saying the money instead of my money.
Nate: Um hm.
Patty: Or, the bank instead of my bank is, is a very subtle way that we separate ourselves
Nate: Yeah
Patty: Or, um, my ex husband, instead of my former husband.
Nate: Uh huh.
Patty: You are creating connection through speaking. So, conscious language just um, takes typical sayings like, I should, I must, I have to, I can’t, and upgrades them. To. I choose, I will, I can. And, um, if we tell ourselves um, you know, don’t think of a pink elephant
Nate: Uh, there we are.
Patty: You know, we’ve already brought it forth through language. So, uh, when we use I can’t, I have to, I should. You know, after we’re graduated high school we’re really free agents.
Nate: Um hm.
Patty: But, we continue I have to, I should. Language system that we outgrew when we were what? Sixteen, seventeen, eighteen?
Nate: Right.
Patty: And so uh, that’s a simple version of conscious language and there are many cultures around the world who um, their language for time was different?
Nate: Um hm.
Patty: And, the hopey culture for example, they had much more of a linguistic system community. So, it’s a great, great book.
Nate: This is so amazing. Awesome.
Patty: And, very powerful because, we are languaging our destinies.
Nate: We um, are you familiar with Terrance McKenna?
Patty: No.
Nate: Well, he’s a philosopher. He died I think in 93, but, he was um, he was one of my all time favorites. And, he really dealt into describing and, and even quantifying mathematically how our entire reality is created by language.
Patty: Um hm. Wow, and what is his name again?
Nate: His name is Terrace McKenna And, he was an antiabortionist, scientists, philosopher, researcher, um, you know, into the consciousness of human kind and he’s just a brilliant uh, brilliant man And, what you said just really reminded me of that Cause, Les and I have been working very, very much with conscious language and conscious creation and as we move in to this new wave of consciousness and humanity, we are documenting this type of thing and um, we have a type of attention as well, of having a reality TV show. So, we have been collecting footage and sharing it as much as we can with people in the hopes that we can um, manifest um, a production team and some financial backing making it more feasible to just have a live streaming reality TV show. Where we document the, basically be pulling towards us what would basically be our conscious creativity with our language.
Patty: Fantastic. Aren’t we aligned. Yes.
Nate: Yeah, we’ve opened a lot of doors with our language along with travels. As far as we went to a hot springs the other night and we said, we are not really working with money as much as possible, but we carry many gifts. We have many gifts to bring and we would love to share our gifts with you. Would you be willing to share your gifts with us?
Patty: Sweet
Nate: And, that just opened the door and all of a sudden the guy is tellen us where we can go hunten for turquoise and go hunten for gold and sure, stay for the night and, you know, here’s a ticket and you know it’s like if you would go in there. We would be approaching saying hey, I know your fee is forty dollars but, could we give you twenty nine? We didn’t open that door. That of a gift possibility up, so we have been learning more and more in our present moment Extremely, how critical our words are. And um, I studied that myself. I believe that every word we say and that our universe consciously responds to our prayer. And that, the creational major reference that we find our self in is so perfectly reflective that literally, everyone’s prayers are answered all the time throughout infinity. So, that being kind of a logical free work that I am working with. Then, it becomes extremely critical that I become highly conscious of the words I use.
Patty: Yes. Yes. Wow.
Nate: So, we’re working on that together.
Patty: Well, you all answered my prayer. Uh, I had a wonderful ride home. So, thank you.
Nate: Thank you for sharing your work on..Blessing to you. Blessings to you.
Patty: I will go inside right now and look up Terrace McKenna. With a K? Or a C?
Nate: Terrance. T E R E N C E
Patty: Uh uh.
Nate: M C K E N N A
Patty: Okay. Great.
Nate: And, if you go, uh, um on you tube and look him up You will uh, really think um.
Patty: Yeah. Because, I studied Heideger and Dr. Floras and a number of linguas. And, N O P so…
Nate: Are you on face book?
Patty: Uh huh.
Nate: I’m gonna go get my smart phone.
Patty: Okay
Nate: Because um, you know, part of what we’re doing is documenting the spiritual network that can take place when you’re open to helping like, driving five or six blocks to help a friend. A new friend you know.
Patty: Yes yes. I’m getting my daughter a dog this, this before Christmas.
Camera person: Do you know what kind?
Patty: Nope. It is more the spirit of the dog and a small, low maintenance dog.
Nate: Okay, how do you spell your name on face book.
Patty: Okay. it’s um, it is Patty or Patricia. You can put in Patty. P A T T Y. Shull. It is like shell but, only with a U. And, yeah you can send me a friend request. And um, I have a group um, of students. It’s a conscious language group.
Nate: I just wanted your website too.
Patty: Um,
Nate: Ah. This is so cool.
Patty: I study the conversations of masters but, historical, modern day. Like, Mother Theresa, you know, the master level skill. Phil Jackson, you know, the championship games and yeah, so um, there is some things…

Charlie Comstock: Hey there. I’m Charlie Comstock, with Model Railroad Hobbyist Magazine. I’m here with Nick Muff. Nick has got this Kansas City Southern layout downstairs in his house, and it’s a very unusual layout. In fact, we have to, uh, take quite a walk to get through it. He’s got a, uh, a passenger car down there, and we’re, we’re gonna hike through that. And he’s got a bit of a station down here. You can hear some of the sound effects in the background. So um, you want to show us what you get here?

Nick Muff: Sure. I’d be glad to. Welcome.

Charlie Comstock: Okay, let’s go.

Nick Muff: Alright. Well, my real love is the passenger trains and passenger train travel, so here in the basement; I’ve recreated in full scale and in an HO scale an experience in passenger train travel. The lobby here simulates the midway at Kansas City Union Station. And, uh, to the left is the entrance to the Pullman car. To the right here is what looks like part of the side of an F unit. And, uh, the pneumatic, the pneumatic door operates. And this represents the mock up of a Pullman car. People ask where I got it. I built it. I tell them that everything that’s in this car, I carried down those stairs. So, come on in. So, there’s a roomette, a museum, restroom. Come on in here and see the museum, with Miss Southern Belle standing on the left. And like all passenger trains, it’s cramped. Around the corner here, and down the hall is the buffet lounge. And again, this is all, uh, a mock up. Probably about one-third the length of a real passenger car. And like all model railroaders do, it’s been selectively compressed so that, uh, it recreates the feeling of being in a passenger car, even only it’s only one-third as long as one. And the table setting here, that’s Kansas City Southern’s Roxbury pattern china, and Kansas City Southern flatware and hollowware on the table. And come on through this way. Through the door is the layout room. Hobos jokingly referred to boxcars as side-door Pullmans. This is a real side-door Pullman. And out here, we’re in the layout room. To the left here is the passenger car, and then the locomotive. As opposed to the passenger car the locomotive is not a mock up, it’s the real thing. And then across the room from right to left is Kansas City downtown in the late 40s, early 50s.

So, I like to have animations on the layout. Uh, visitors really are interested in those things. And, but I want reali- uh, realistic animations, so a kite on the end of a piece of music wire goes around and around isn’t going to work for me.

Charlie Comstock: Okay.

Nick Muff: And so, first animation on this end of the layout is this little Rock Island switcher. Number one.

Charlie Comstock: Aren’t you afraid it’s going to come off the end of the chessel?

Nick Muff: Well, we’ve arranged so it doesn’t, actually. There is a diode in here that blocks a section of track so it can only run so far and it will stop automatically. The same on the other end when it gets in behind the buildings, where it’s hidden.

So next animation here is a hobo campsite. Actually, the model was built by a friend of mine when he was just a teenager. I’ve replaced the fireplace electronics with something a little more modern, so it gives a very nice effect. One nice thing is to have buttons that visitors can operate on the edge of the layout, and so there’s a button here that says, “Hear the lonesome hobo call.” So, you push that and
[Music playing 00:05:11]

Julian Treasure: The Hindus say “nada brama”, one translation of which is “the world is sound.” And in a way, that’s true, because everything is vibrating. In fact, all of you, as you sit here right now, are vibrating. Every part of your body is vibrating at different frequencies. So, you are in fact, a chord, each of you an individual chord. One definition of health may be that that chord is in complete harmony. Your ears can hear that chord; they can actually hear amazing things. Your ears can hear ten octaves. Incidentally, we see just one octave. Your ears are always on. You have no ear lids. They work even when you sleep. The smallest sound you can perceive moves your eardrum just four atomic diameters. The loudest sound you can hear is a trillion times more powerful than that. Ears are made not for hearing, but for listening. Listening is an active skill. Whereas hearing is passive, listening is something that we have to work at. It’s a relationship with sound. And yet, it’s a skill that none of us are taught. For example, have you ever considered that there are listening positions, places you can listen from? Here are two of them. Reductive listening is listening for. It reduces everything down to what’s relevant and it discards everything that’s not relevant. Men typically listen reductively. So he’s saying, “I’ve got this problem.” He’s saying, “Here’s your solution. Thanks very much. Next.” That’s the way we talk, right, guys? Expansive listening, on the other hand, is listening with, not listening for. It’s got no destination in mind; it’s just enjoying the journey. Women typically listen expansively. If you look at these two, eye contact, facing each other, possibly both talking at the same time. Men, if you get nothing else out of this talk, practice expansive listening, and you can transform your relationships.

The trouble with listening is that so much of what we hear is noise, surrounding us all the time. Noise like this, according to the European Union, is reducing the health and the quality of life of 25 percent of the population of Europe. That’s 16 million people, are having their sleep devastated by noise like that. Noise kills 200,000 people a year in Europe. It’s a really big problem. Now, when you were little, if you had noise and you didn’t want to hear it, you’d stick your fingers in your ears and hum. These days you can do a similar thing; it just looks a bit cooler, looks a bit like this. The trouble with widespread headphone use is it brings three really big health issues. The first really big health issue is a word that Murray Schafer coined: schizophonia. It’s a dislocation between what you see and what you hear. So we’re inviting into our lives the voices of people who are not present with us. I think there’s something deeply unhealthy about living all the time in schizophonia. The second problem that comes with headphone abuse is compression. We squash music to fit it into our pocket, and there is a cost attached to this. Listen to this. This is an uncompressed piece of music [Music playing 00:03:10]. And now the same piece of music with 98 percent of the data removed [Music playing 00:03:18]. I do hope that some of you at least can hear the difference between those two. There is a cost of compression. It makes you tired and irritable to have to make up all of that data. You’re having to imagine it. It’s not good for you in the long run. The third problem with headphones is this, deafness. Noise induced hearing disorder. Ten million Americans already have this for one reason or another. But really worrying me, 16, uh, percent, roughly one in six American teenagers, suffer from noise induced hearing disorder as a, as a result of hearing, uh, headphone abuse. Uh, one study at an American university found that 61 percent of college freshman have damaged hearing as a result of hearing, uh, of headphone abuse. We may be raising an entire generation of deaf people. Now that’s a really serious problem. I’ll give you three quick tips, uh, to protect your ears, and pass these on to your children, please. Professional hearing protectors are great. I use some all the time. If you’re going to use headphones, buy the best ones you can afford because quality means you don’t have to have it so loud. If you can’t hear somebody talking to you in a loud voice, it’s too loud. And thirdly, if you’re in bad sound, it’s fine to put your fingers in your ears or just move away from it. Protect your ears in that way.

Let’s move away from bad sound and look at some friends that I urge you to seek out. WWB, wind, water, birds. Sarcastic natural sound composed of lots of individual random events, all of it very healthy. All of it sound that we’ve evolved to over the years, seek those sounds out. They’re good for you, and so is this. Silence is beautiful. The Elizabethans described language as decorated silence. I urge you to move away from silence with intention, and to design soundscapes, just like works of art. Have a foreground, a background, all in beautiful proportion. It’s fun to get into designing with sound. If you can’t do it yourself, get a, a professional to do it for you. Sound design is the future, and I think it’s the way we’re going to change the world, the way, the way the world sounds.

I’m going to just run quickly through eight modalities, eight ways sound can improve health. First, ultrasound, we’re very familiar with from physiotherapy. It’s also now being used to treat cancer. Lithotripsy, saving thousands of people a year from the scalpel by pulverizing stones with high intensity sound. Sound healing is a wonderful modality. It’s been around for thousands of years. I do urge you to explore this. There are great things being done there, treating now autism, dementia, and other conditions. And music, of course, just listening to music is good for you if its music that’s made with good intention, made with love, generally. Devotional music, good. Mozart, good. Uh, there are all sorts of types of music that are very healthy. And four modalities where you need to take some action and get involved. First of all, listen consciously. I hope that after this talk, you’ll be doing that. It’s a whole new dimension to your life, and it’s wonderful to have that dimension. Secondly, get in touch with making some sound. Create sound. The voice is the instrument we all play, and yet how many of us are trained in using our voice? Get trained. Learn to sing. Learn to play an instrument. Musicians have bigger brains. It’s true. You can do this in groups as well. It’s a fantastic antidote to schizophonia, to make music and sound in a group of people, whichever style you, you enjoy particularly. And let’s take a stewarding role for the sound around us. Protect your ears, yes, absolutely. Design sounds capes to be beautiful around you, at home and at work. And let’s start to speak up when people are assailing us with the noise that I played you earlier on.

So, I’m going to leave you with seven things you can do right now to improve your health with sound. My vision is of a world that sounds beautiful, and if we all start doing these things, we will take a very big step in that direction. So I urge you to take that path. I’m leaving you with a little more birdsong, which is very good for you. I wish you sound health.

Nick: So, we are with Gary Johnson running for hopefully nomination for President. And, you are former Governor of Mexico. Can you tell us a little bit about what you did when you were in Mexico?
Gary: Well, I think first and foremost I was really good at uh, the stewardship uh, of tax dollars. I was penny pinching. I vetoed 750 billion while I was Governor. That’s, I left Mexico with a $1 billion plus, uh surplus. And, back to the vetoes. Only two were overwritten so, it made a difference when it came to billion dollars worth of spending. It made a difference when it came to government telling you and I what we could or couldn’t do in the bedroom.
Nick: That is a broad field. That is not the typical things we hear from a Republican primary. Uh, what, how do you differentiate between the other…
Gary: I think I’m different when it comes to believing that Republicans are first and foremost about pocketbook issues. And, that’s why I’m a Republican. When it comes to this social agenda I really believe that a government should make you and I to make decisions that only will affect our lives. That we are best suited to the decisions, not the government. So, I think I, I think I, differentiate myself by what would be described by the rest of the world as a Republican narrowly focused, social agenda I do not have a social agenda. My agenda has to do with dollars and cents and when it comes to agendas I want to empower all of us to make the decisions I think only you and I have the ability to make. I would love to see the Republican party as a party of choice. The Republicans would always come down on a powered individual to make the choices that only we the individual can determine.
Nick: You are right. You are right I think that an individual is something that I like. You mentioned dollars and cents Back up from the macro picture. Obviously, on a natural stage the government finds they are not in good shape. But, how do you want to address the budget crisis that… there is definitely a budget crisis in Washington DC. How, are you going to get us back on track?
Gary: So, stop printing money. We need to balance the federal budget. I would not currently vote for an increase in the uh, in the debt limit. I would veto that legislation. I think we will be forced to not printing any more money. But, all the calamity that will go along with enforcing that issue I just suggested that there would never be a better time to do it than now to any distance in the future. We have control over the situation now upon market to present itself. Instead of something out of control. And, I just suggest it’s in the cards. It’s going to happen unless we actually balance the federal budget. And, when it comes to job. They say and act the fair tax. Fair tax dot org for those who haven’t looked at this But, eliminate the business-to-business tax, eliminate the corporate income tax, eliminate the income tax for you and I and implementing one time consumption tax that takes the place of all other federal taxes. So, we are also talking about abolishing the IRS too.
Nick: I think you mentioned back in there to create all the way back to actually get people off of the poverty line? Like, so with the sales tax progressing.
Gary: Yes. So, everybody in the country gets covered to the poverty level. And, it would be fair and it would also stimulate safeness.
Nick: Your position on Iraq, I know was a lot different than any other public figure. What do you suppose we do about Afghanistan and Iraq.
Gary: That we get out tomorrow. I was opposed to Iraq from the start. I, I never thought there was a military threat from Iraq and if there would have been, if there would have been weapons of mass destruction I thought that we would have the military surveillance capability to see that happening. And, if it would have happened we could have gone in and dealt with it. I thought that if we went into Iraq we would find ourselves in a civil war which there will be no end. Afghanistan initially, I thought that was totally warranted. We were attacked. We attacked back. But, after being in Afghanistan for six months we effectively wiped out Al-Qaeda. That was ten years ago. We are building roads, schools, bridges, highways, hospitals in Iraq and Afghanistan and other places in the world. We have the same needs here. And, we’re bankrupt. We are borrowing $0.43, printing $0.43 out of every dollar that we are spending. That is crazy. Where in the United States Constitution does it say that if we don’t like the foreign dictator that we should go in and topple the foreign dictator.
Nick: It is not in there.
Gary: I don’t think it’s in there.
Nick: I also don’t see where it says the president gets to do that.
Gary: No congressional authorization. Haven’t we injected ourselves into a civil war in Libya. Don’t five other countries in the Middle East right now qualify for that same intervention? Is there no end to our military involvement in other countries? Can we, I advocate military spending by forty three percent. Um, can we provide a strong national defense for this country and cut military spending by forty three percent? I think the operative word her is defense. And yes we can We can’t afford offense and we can’t afford to nation build. Let’s dry it up.
Nick: And so, (inaudible)07:00.
Gary: Just that I am gonna be around. I’m gonna be around. I’m gonna be in New Hampshire every couple of weeks uh, for several days, every couple of weeks. I am going to be talking to as many groups as I can and putting my chips on the table here at New Hampshire. We have a great political environment here in the state. We’re really, it’s my observation. People really do go out of their way to hear what a candidate has to say. And uh, to cuss and discuss it.
Nick: Thank you.
Gary: Yeah. Thank you. Thank you.

Katrina Galas: Hi, it’s Katrina Galas from the Warsaw Sports Marketing Center’s MBA program at the University of Oregon. I recently had the opportunity to attend the ESPNW Summit in Tucson, Arizona that brought together many of the sports business leaders from across the country. I asked a few of them if they would share some advice for women hoping to become leaders in the sports industry, and I wanted to share their messages with you. If I could share some advice, I’d say that similar to how athletes need to train in the cities they’re competing in, business leaders need to put themselves in situations where they can educate themselves and connect with others in the industry. That’s what the ESPNW Summit was all about.

Christine Driessen: First, understanding the type of business you want to be in, whether you want to be in the league side or the business side, whether it’s a network or a cable program, or, or an agent. Just decide which avenue of sports you want to go into, and you have to go into something where you have great passion for. Uh, all of us work so hard in this business, and I think it’s really important as young people come up with the organizations to have a passion for what you want, and go for it. Do not by shy. Be confident. Speak concisely. But go for it, bottom line.

Laura Gentile: I would certainly recommend that you set very clear goals for yourself and have a good sense of what path you want to take, but know that you can do anything you want to do. So don’t get too crazy that, you know, the path that you set, you have to stay on. Because there’s a lot of adventure out there, there’s a lot of opportunity out there. You need ultimately to show that you are a results-driven person who can make things happen, and you’re somebody to be, uh, trusted and trusted in from just an intelligence perspective and a go-getter perspective.

Rita Benson Le Blanc: It’s all about impression, and it’s all about feeling. So, if you walk in and you look sharp and professional, that’s what you’re translating. And there’s too many young people that are very, very self-involved as to “what experience am I getting out of it?” And in interviews and conversations, it’s like, “this is what I want” and that kind of thing. You’re being hired for a job and you need to fulfill those needs for your employer. And once you do that, you earn that family sense, you know, you earn your way into the culture of that company. But if you’re not satisfying those basic job skills and fulfilling those needs, you’re going beyond fulfilling those needs and just being that exemplary, then you’re just not going to get as far. So, I think it’s important for people to be self-aware and know what you really want out of the job, but then you can kind of keep it to yourself. You know, I mean, people are, are, are excited and happy to mentor and help. But, um, there’s a lot about the generations that I’ve seen through the universities and things like that where, where, um, no, your, your job is to make someone else’s life easier and to make this company successful. And what can you do to do that, and how can you do more to do that? And in the process, you should learn, and then you’ll be a better person, um, overall for that company. And it, it’s amazing the people that ask, they don’t get as far. But the people that lead through example, I will do so much and I will help them to find other jobs in sports, because that’s strengthening the entire industry. So, in terms of thinking big picture, I care about what’s happening in sports in general and, um, you know, not just our team, but also the league, as far as the NFL goes. So, when you go into your job, know what your employer wants, and that will make life a lot easier.

Amy Rosenfeld: My thing was, I was a huge sports fan. My earliest memory of family was going to Bruins games with my father, ‘cause he had season tickets. And I, you know, graduated undergrad and I was like, “okay, now what do I do?” Every summer, I’d worked in a summer camp, I was not organized like you guys are. And I was like, “well, what do I like to do? Well, I like sports and I like to watch TV. Maybe I can do that.” So, for me it was just, you know, I’m gonna try this. It never sort of occurred to me, because I had always played sports. Frankly, I’m so much older than all you guys, I had to play with the boys. So, I was always used to having boys all around me, and it just felt like normal. The biggest thing, I think, is to, it’s sort of the advice I gave you guys, which is when you feel uncomfortable about pushing and trying to get your foot in the door, just push a little beyond your comfort level. That’s the biggest thing for all of these industries that are extremely popular. I mean, you guys are interested in something that’s really popular, so you just have to be willing to, you know, overextend yourself. And when you get that business card, follow up with them. If, if they don’t follow up with you, they’re a jerk. Because I followed up with someone, as I said to you guys. I was bugging someone and felt uncomfortable, but someone embraced me, and I always vowed I would embrace them. So, if someone doesn’t follow up with you, they’re really a jerk. Um, the last thing I would say is that I think that we really are moving in the right direction, that women are entering the men’s field and it’s not that big a deal. I, I think it’s all about confidence. When I show up at the TV truck, and it will be me and thirty guys, and I’m in charge of those thirty guys, I just walk in carrying myself in a way that says I belong here, but I’m your partner. Um, I’m not going to be a bitch. I’m not going to be, um, bossy. I’m going to be your partner. It just happens that, you know, I pee with the seat down and you don’t. I mean, that’s really. So, if you can just carry yourself like you belong there, just like when I was seven years old playing with the boys in soccer. I, fortunately it was still the age when all the girls and boys were the same height and weight, that changed quickly. I just felt like, you know, I, I belonged, and, and they accepted me, because I didn’t feel like I was an outsider. Um, so that’s sort of my, that’s sort of my advice and just that um, contacts are a good thing. It’s like, uh, what I said to you guys. The hardest part for all of us was getting into college. Once you get there, it’s what you make it. But there’s a million people competing to get in, so don’t be ashamed. There’s no shame in being a bit of a nudge. I’m Jewish, so I can say nudge. There’s no shame in sort of saying I, I really want me. It’s like, confident but not cocky. I know that you ladies both have that, and hopefully your classmates do, too. It’s a fine line of confidence versus cocky but if you believe, and you can impress someone else to take a shot at, with you, you know, you’ll, you’ll shine. It’s just that, you know, getting in. Don’t be afraid to do what it takes to get in. See, I gave her my card, and she’s gonna call me.

John Foley: Hi good morning, it’s John Foley and I, I’m here with uh, from Interlink One, and I’m here with Jason Pinto, of course. You all know him more than me. But, I had some, uh, I thought was, was pretty cool this weekend, I found in a convenience store called Cumberland Farms. It says mobile cash card, right? On the front it has this little picture of a, a cell phone, Jason, and on the back, guess what we got on there? We got a little QR code.

Jason Pinto: Oh, yeah.

John Foley: And we’re going to talk about how this thing works. But, it says, uh, you know, mobile cash card, load cash on your Smartphone and leave your wallet at home. And I know you’ve done it with Starbucks, right?

Jason Pinto: Absolutely. I think this is a great example. Cumberland Farms is a place up here where you often go in there for quick things, right? You’re either in a rush or you just want to get one or two things.

John Foley: Right. Right.

Jason Pinto: So oftentimes, it might not be well planned out, so well, you’re going to have your phone with you.

John Foley: So, it was pretty cool. I’m, you know, I’m sitting there, you know, you know, nerdy as we are, I said, “Geez, we gotta get one of these.” So I got one and I, I put $50 on it, right? And I figure maybe right now we’ll do a little, see how it works. So, the first thing you need to do is visit the, the QR code. So, I’m going to take my reader, I use Inigma. Then you scan it on, scan that QR code, and it brings you to the website, where you, um, can download the mobile application. Alright, so it’s gonna drive me there to this mobile application there, so it’s kind of little. Alright, so you can see it goes to the website. Not that clear, I know. But let me see if I can’t open it up here a little bit. Probably one of the things they could do here is, is optimize this, right?

Jason Pinto: Absolutely.

John Foley: And, um, it says I have to download and install the Card Star app. So, I’m going to go to my app store. I think it’s, it’s good to show people how easy or not easy these types of things are to do. Uh, but when I’m all done here, I’ll be able to go into the, the convenience store, Cumberland Farms, and just use my thing. So, I’m going to install it. Card star, it’s called. Enter in my password. But you know, you know, while it’s loading here, it’s pretty convenient, right? What do you think?

Jason Pinto: Yeah. I’d say, um, mobile payments, being able to pay with your phone, is coming. It should probably already be here more, in, in more stores. Um, basically, you people who don’t know. All you’ll do once you have the app on your phone, you grab the products, you go up to the register, you open your app, and they have their normal scanners right at the register. And all they do, they just scan the barcode that’s going to be in, that your app will present, and boom, that’s it. That’s it. It will deduct from the money you have in your account, and the payment’s done. It’s not scary; it doesn’t take a lot of time. Um, do it.

John Foley: You know, I thought what’s interesting, I, um, when I was talking to the, the individual that I bought the card off of, he, he’s saying, “Well how does it work?” I thought that was interesting. Here we are at the convenience store and the person that’s actually doing it, you know, doesn’t, uh. It’s almost loaded here. Doesn’t know how it works. And I told him, I go, “Look. Uh, on Monday, I’m going to go to the office. I’m going to do a little video of it. But when I get done with that, I’ll come back.” He’s not here, he went Tue- Tuesday, and I’ll show him how the whole thing works and uh, demonstrate. So, it’s just kind of funny how even in their own stores, they don’t necessarily know how they work. And I think, you know, we’ve been, uh, so aware of this, it’s all about education. What I did like about this, it, it prompted me right away when I saw the picture of the mobile phone, right? I thought that was.

Jason Pinto: Absolutely.

John Foley: I know it has something to do with my Smartphone, um, and, and that’s what I meant to say, a Smartphone. And now, to put cash on it, I, I think it’s pretty good. So I, the app’s up now. So, let me load that. Let’s see, it says, uh, select the icon, follow the instructions to download. I did that. Scan; enter the barcode on the back of this card with your mobile phone. So, I’m going to, uh, get started. Just touch the plus sign there on Card star app, select a card. So anyways, I’ll start reading and try to get it to work here. Let’s see if I get to Cumberland’s here.

Ok, so, uh, we took a quick break there to find out what it was. When we were doing the list to search for the card, uh, Cumberland Farms wasn’t listed there yet. So they, they give you an option to do ‘other’, and then it says uh, enter the card number or scan number using the camera. So that’s what I’m gonna try here. So I’m gonna, it’ll be hard for everybody to see this but, and hopefully it will scan right for me. Okay, so it scanned it. Alright, so it entered the numbers right in, I know it’s probably hard to read there, but it entered the numbers in. And then I, I just do ‘done’, and uh, I do ‘save’, and it looks like I’m ready to go now, right? So when I go in, ah, perfect. So now, when I use my Card star app, I go into the store, I buy my products like Jason was saying, and hopefully you can see this. It shows you the barcode of the, of the same kind of code here. So now, I don’t need to carry my card. I could still use this card, they say. Uh, and they say if, if I’m going to buy gasoline here, you can’t use this at the pump. But everything in the store, you just bring that in, scan it.

Jason Pinto: That was a great use of a QR code, um, on this piece. Uh, think about why do you want someone to scan a QR code? Well here, you want them to get the app on their phone. Rather than have them search for the app, type in the URL, all they had to do was scan it, it took them right to the app store, right to that app, and then they just had to push a button, so. Just a little inspiration as to a great reason to use a QR code.

John Foley: Alright, that’s great. Well, thanks, Jason. I hope you, everybody finds our story enlightening, how you can use QR codes, mobile cash payments, and all about the Smartphone and, and how things to come, right?

Jason Pinto: Absolutely, it’s here.

John Foley: Hope you have a great week.

Thomas F. Zenty: A friend of mine just retired as a long standing, uh, health CEO, and he made what I thought was a comment that was brilliant in its simplicity. And he basically said, we always need to be mindful if there is a distinct difference between the business that we’re in and the work that we do. So, when you think about the mission of our organization, to heal, to teach, and to discover, and we take care of people who come to us during the most vulnerable time in their lives, and that is the work that we do. But today, I’ll talk mostly about the business that we’re in, because we think about healthcare on a national basis. It now accounts for, uh, $2.5 trillion dollars. It’s now about one out of every six dollars that we spend. And if there’s one common theme about all of us in this room, more than likely, we’re all going to need healthcare at some point in our lives. And so we treat, uh, the work that we do and the business that we’re in as a public trust that at University Hospitals, and we’re very proud of our commitment to the community. So we’ve talked a little bit about the work that we’ve, we’ve done in the area of, uh, I guess specifically the, uh, Vision 2010 that Dan mentioned. We now recently, uh, have the last of our announcements and openings in the Center for emergency medicine at, uh, Case Meadows. But, over the past five years with Mike Foyer, who is a very dedicated and engaged board member, our board had the foresight and vision to, um, really realize that we need to make a big difference in the communities that we serve in a broader scale than we had previously. So we went through our business planning processes, and if you believe in the, uh, the adage that demographics is destiny, we’ve monitored very carefully population demographics and so forth. Particularly of our patient population and where our patients are coming from.

So we embarked on something called Vision 2010, which is a $1.2 billion program that included the, uh, construction of a number of things [inaudible 00:02:01]. And I won’t go through an exhaustive list. But it included, uh, some new medical office buildings. It included four new ambulatory centers in more of a geographic presence than we had before, it includes, as Dan mentioned, a, um, new cancer hospital, a site of a cancer center named after Jamie Lee Cider, who give us a $42 million gift in which to name a cancer service line after him on behalf of the families. Um, it includes the new regional medical center, as referenced, which is literally pretty much right across the street from where we are today. We renovated our neonatal intensive care unit, which by many measures, objective measures, is among the best neonatal intensive care units in the world. And as well, we invested in other programs and services. And tying it all together, you might not have picked it up in Dan’s comment, but one thing that you don’t ever see but that is critically important is we’ve now spent about $140 million on the creation of integrated electronic health record.

And it sounds rather simple to have one patient and one record, but it cost us about $140 million to date to get there. But it’s critically important because, oh, we can talk about buildings and programs and services, but what really weaves all of this together is information technology and our ability to have one patient, one record, and the success of our patients from, through one website from any location in the world. [Inaudible 00:03:20]. So this is, uh, something we feel particularly proud of. There are less than five percent of hospitals that have truly integrated. So to, to the question, just to give you a little bit of framework, so to answer the question directly, when we embarked on Vision 2010, we thought it was critically important to make sure we were going to be focusing on the communities that we serve in a whole variety of ways. And I will just give you a few examples of that. So, so here’s what we’ve done. Uh, we made the commitment back in 2005. Vision 2010 was a five-year plan. We made the, uh, commitment back in 2005 that we would put together a plan where five percent of our spend on Vision 2010 would be toward female or women business enterprises. Fifteen percent would be on minority spending, 20 percent, uh, 80 percent rather, would be local spending, and being that we wanted to work with local firms and local companies. So, we didn’t have to do this, this was something we committed to the mayor to do. But as well, we want to make sure that we’re not only good business partners [inaudible 00:04:27]. And so now that Vision 2010 is winding down, I’m pleased to say that we committed five percent for female business enterprises, we actually came out at about seven and a half percent. We committed 15 percent would be minority business enterprise spending, and that number is actually 22 percent. And we committed that 80 percent of our spending would be local, meaning that people had to have a local presence, and if they didn’t and they were interested in business, they had to move their business here. We committed eighty percent, and 92 percent of our spending has been local. So, I hope [Applause 00:04:58]. Thank you. I hope many of you have had a chance and opportunity to work either with us or on our particular project or projects. To give you an idea of, of how important it is from, from my board and my own personal professional perspective to make sure that we have a very strong moral compass. And that we’re going to do not only [inaudible 00:05:22] what’s great for the patients we serve, which we do every day [inaudible 00:05:26], but as well to be an important member of this community, and specifically an important member of the business community. So that makes these steps interesting.

Kristy O’Hara: Absolutely. When you guys were going through and setting up your uh, 2010 plan, how did you decide, why was it so important for you to have such a large percentage of your spend locally and to support female and minority business at the same time?

Thomas F. Zenty: Well, there’s a, uh, there’s a senior person on, on our team by the name of Steve Stanley, and, uh, this was something that Steve was particularly passionate about. We were committed to do this as, as a board, as a senior leadership team, frankly, as our entire organization. The reason why we felt it to be important is because, remember, we live in not one of the most rapidly growing population regions or one of the most growing business communities in the United States. So we wanted to make certain that we were going to be helping all of those who would have the opportunity to work on a project who might not otherwise be able to do so. So, for example, when we put together the, uh, relationship that we wanted to create with minority business enterprises, we also formed a relationship where we created a project labor agreement. Now, we actually have, I think, four writers who are with us now from, uh, Harvard who are actually going to be putting this together for a case presentation. Because when we created this project labor agreement, we worked with, uh, local unions to make certain that there would be no striking flaws in the contract, so no matter what happened on a national basis, all the locals would continue working on our project. Likewise, we made it a point that there would have to be participation from the local, uh, vocational technical schools. So we have a number of students who worked on our projects who wanted to be architects, engineers, or mechanics. And as well, we have a volunteer program where, uh, all of our contractors participate in the ability for these students to, to work on our project in a somewhat paid position, but mostly from an educational perspective. And probably most importantly, we just again thought that this was just critically important for our local economy to benefit from the things that were going to do, that we are going to be doing in the future. So, I’m not at liberty to, to discuss, uh, exactly what we’re doing right now. We’re also working to make certain that a number of our vendors who may have lost, like, for example, warehouse and distribution, supply chain departments. We do a lot of our purchases on a national contracted basis, but if they do have a distribution center, we’re actually requiring people to move here [inaudible 00:07:47], because we want to make sure that we are going to be supporting the growth and development of job opportunities here. So in the project labor agreement, we’re working with students, we’re working with a number of contractors. Uh, and one of the things that we do, for example, [inaudible 00:08:01] is that it’s very difficult for small, or smaller, contractors to be able to get bonded on our projects, and we require all of our contractors to be bonded. So what we’re able to do is to create an opportunity for them to be bonded through, uh, working with the larger, um, construction companies who are bonded on the project. So this extends everything from labor, construction, architects, engineers, mechanics, uh, everything. We want to make sure that we are going to be doing everything that we as an agent [inaudible 00:08:30] in our communities as we possibly could. Even though if it wasn’t required, we just want to make sure that, as a company that’s been around since 1866, we wanted to make sure that were going to continue to grow and to be a leader in this field, so.